Complete with a husky delivery and patented “name-dropping” style, it would seem as though the path to greatness was always paved for Jayceon Taylor. #THEGAME Originally titled N***a Wit A Attitude Vol 1 before an injunction from Tameka Wright, Eazy E’s widow, the album earmarked The Game as one of the most riveting storytellers. To chart Aftermath’s most productive 12 months, we need to begin in January with the release of The Game’s debut album, The Documentary. Certified as a classic today, the record propelled the Compton rapper to the status of West Coast torchbearer in one fell swoop. Aftermath artists would have four out of the five highest-selling first week numbers in hip-hop that year. With the industry in flux, 2005 was the year in which Aftermath would suddenly find itself commanding all of our attention. But as we stand on the precipice of a productive new era for Dre, it’s time to look back on the year in which Aftermath’s seal of excellence was almost inescapable. As such, it’s hard for them to ever really have a vice-like grip on the world of hip-hop. Typically, the label averages a maximum of two releases a year. This would be a near-unprecedented busy year for Dre and his team at Aftermath if the rumors are true. Westmore and Aftermath’s modern-day leading light Kendrick Lamar as key components in Dre’s plan. On top of that, the graphic pointed to new music from Xzibit, Californian supergroup Mt. "The Aftermath Takeover has started," his Instagram post proclaimed, citing a prospective slot in December for long-awaited output from Dre himself. And if West Coast production vet DJ Battlecat's speculation is to be believed, the label is gearing up for a new era of prominence in which they’ll reclaim their place at the top. #50cent Artists such as Em have ignited Dre’s notoriously interchangeable creative drive. Everything isn’t going to be out of the park… But I was trying to find it and fortunately, Eminem came along." “It was a period of doubt… It happens with artists. I was off track then and trying to find it," he remarked to Maloud Achour. “That point of my life, musically, it was just off-balance. While the record was passable, it didn’t have the spark that was needed for the upstart company to fully propel itself to the front of culture. Dre’s Aftermath Entertainment, their history has been a constant process of waiting for that next creatively satisfying- and lucrative- boom period.Īfter leaving the ranks of Ruthless and Death Row when either environment became stifling, March 22nd, 1996, saw Dre announce that he would be launching his own Interscope-backed imprint where he’d “produce records exclusively for the new label.”īy the end of the year, Aftermath had laid out their manifesto with a compilation record which Dre has since largely discredited. Like a prestigious NBA franchise, they will take time to replenish their roster and await the next superstar or blockbuster release that’s coming down the pipeline. In some cases, they will slip into a rebuilding period. Despite having all of the necessary financial backing and talent scouting capacities, there are times when even the most megalithic record companies struggle to tune into the culture's frequency. #WCW For every label in hip-hop, there are ebbs and flows of relevancy.
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