![]() In March, the automaker cited higher material costs and increased prices. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times.” “Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” Marin Gjaja, chief customer officer, Ford Model e, said in a news release. More: Mother, daughter are rare team building Ford F-150 Lightning as plant expands More: Ford to sell F-150 Lightning truck in Norway after customers begged for a year More: Another dealer tangles with new Ford customer buying $98,000 F-150 ![]() Inventories have improved, but that particular model hasn’t improved to demand levels." There’s still a lot of excitement about the Lightning. Thad Szott, who runs a Ford dealership in Holly, and sells other brands in other locations, told the Free Press after the price cut news, "The consumers win. The Lariat and Platinum models are luxury models with bigger touch screens, heated and cooled leather seats and Bang & Olufsen sound systems. The XLT pickup has features including a heated steering wheel, power tailgate, tailgate step, tailgate work surface and a 10-way adjustable driver's seat. The destination and delivery fees total $1,995, which is unchanged. These are the updated manufacturer's suggested retail prices: "As we scale, we can take advantage of increased plant capacity to help increase the value proposition of our EVs, reduce customer wait times, and grow our market share." "The market is rapidly changing, and we need to continue to adapt to remain competitive," he said. The automaker did not have a firm restart date as of Monday, Ford spokesman Marty Gunsberg told the Detroit Free Press. The factory that builds the Lightning, the Rouge Electric Vehicle Center in Dearborn, is temporarily closed to complete final plant upgrades to triple its annual production run rate to a targeted 150,000 Lightning trucks beginning this fall. "Ford is taking advantage of increased plant capacity, continued work on scaling production and cost, and improving battery raw material costs," Ford said in its news release. The price of the all-electric Ford F-150 Lightning is being slashed dramatically and effective immediately, Ford Motor Co. View Gallery: F-150 Lightning plant in Dearborn unlike anything Ford has built in 118 years
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